premier league viewing figures china

", Sports Media Watch, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) Statista, https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/ (last visited May 01, 2023), Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) [Graph], Sports Media Watch, May 29, 2021. Anyway, they were at it again this week with a story in The Independent, telling us in a big headline: Manchester United and Liverpool defeats helped Sky Sports to its highest ever viewership., Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be locked out of sporting events.. Asia offers an enormous market for the Premier League product and has emerged as an invaluable revenue stream for EPL sides. There has been much talk of the broadcasting bubble finally bursting and, while that might well be a premature surmise, there's a sense in which the upwards spiral of television money is no longer guaranteed. "Whether they are at the ground in person or watching all around the world on TV, fans know what they will get from a Premier League game. Two stoppage-time goals, including a dramatic winner from substitute Diogo Jota, saw Liverpool's 4-3 victory against Tottenham Hotspur come to a frenetic With regard to Asia, it is perhaps best to let the numbers explain the EPLs popularity and to convey just how sizeable the continents market is. Illegal streaming is an ever-present issue to build into these numbers. The Premier League was shown in a total of 188 of the world's 193 countries recognised by the United Nations. Now, however, European football is faced with a new form of competition. By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. It is a product almost perfectly designed for consummation, appreciation and the subsequent retention of interest and support. Incidentally, Amazon does not release figures for how many watched their games. Use Ask Statista Research Service, on the NBC Sports networks; including streaming data, NHL - number of Stanley Cups won by team 1915-2022, Super Bowl TV viewership in the U.S. 1990-2023, Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2023, NBA Finals TV viewership in the U.S. 2000-2022. As Manchester City and Liverpool contested a thrilling title race, a global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent. As an overseas league that spends over the odds in order to attract big-name talent, the Super League is hardly the first of its kind. Masters said that a new approach might be taken for China when the rights for the 2010-11 season and onwards were negotiated. However, this is all speculation. Basically, to get to 14 million, Sky seem to have added up the viewing figures for all their sports channels across 24 hours, then pretended that these are all unique viewers without any crossover between programmes and fed the press a story trumpeting 14 million viewers without making the distinction between viewership numbers and actual viewers. Aston Villas extraordinary game against Liverpool got between 2 million and 2.5 million viewers on Sky. The English Premier League attracted a TV audience of 4.7bn last season, with China accounting for the lion's share of viewers. Hop over to BT Sport for Leicester City v West Ham and youd have been one of the 460,000-832,000 watching the Hammers play much better without David Moyes being present. So, during the 2016 January transfer window, Jiangsu Suning secured the services of long-term Liverpool target Alex Teixeira, trumping Liverpool's 24.6m offer to Shakhtar Donetsk with a stonking bid of 38m. This article explores the relationship between Asia and the Premier League product and examines the interrelationship between the EPL and the continents market. The USMNT Arsenal transfer target worth 40m Chelsea want to sign, Arsenal transfer news as the Gunners continue to line up midfielder reinforcements ahead of the summer transfer window, Transfer news LIVE: Arsenal wonderkid exit, Dybala to Tottenham, Bellingham twist, Leao headache, Transfer news LIVE: Catch all the latest transfer news including updates on Sadio Mane, Christian Pulisic and Devyne Rensch, NFL star JJ Watt answers Ryan Reynolds Wrexham question in huge Premier League announcement, NFL news as JJ Watt invests in Burnley with the Premier League-bound Clarets bringing in the former Houston Texans and Arizona Cardinals defensive end upon promotion, Chelsea can sign 10m Joao Felix transfer replacement Jose Mourinho loves for Mauricio Pochettino. But one thing is not in doubt, football is an incredibly resilient sport, even if its finances are not, and it currently seems that it will always have a TV audience, but how big that will be in the long term remains to be seen. AFP. cookies One only needs to look to Major League Soccer, the J-League, the A-League, the historical NASL, and various extravagant vanity projects in the Middle East to see that attempting to compete with the grand old clubs of Europe, whether directly or on a limited scale, is more often than not a fruitless endeavour. In regards to the future of European football, and certainly the Premier League, we have a tendency as fandom, punditocracy and press to be more than a little parochial. The Premier League gets 40 to 50 percent of its income from overseas broadcasts; Germanys Bundesliga is only at about 20 percent. Guangdong TV, which broadcasts to most of the nation, said last week it had paid Win TV 18 million yuan ($2.64 million) to show one Premier League game and a highlights package each week for next season. As Manchester City and Liverpoolcontested a thrilling title race, a cumulative global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent on the previous season. READ MORE: Football, Floodlights and Threats From The Taliban Life in the Afghan Premier League. Last updated on 17 September 202017 September 2020.From the section Premier League. Chinese clubs may not quite be at the point of prizing away Europe's key assets, but they are already managing to poach players of substantial ability at the peak of their careers. To be specific, Sky Sports racked up 4.5 million viewers, which has now been confirmed as the highest numbers in the history of the company. How is it that Liverpool fans in Jakarta know all the words, all the harmonies and even the nuances within the nuances of Youll Never Walk Alone? The clubs appointment ofmanaging director Ian Ayre was a move taken with an international vision. A contract has been signed with Tencent Sports after its offers FT membership to read for free. For the Premier League, this comes at a time when a fall in viewing figures has shaken the industry. We have the history, the tradition, the football culture, and nothing will be able to usurp that, no matter how much money is ploughed into enterprising foreign leagues with pretensions to feasting at football's top table. They'll see some of the world's best talent in thrilling matches played at packed stadiums.". It is a relationship that Japan Today has described as decades in the making and the site suggests that British football is so popular primarily because it was the first European soccer to be broadcast regularly in Asia. Both Jan Vertonghen and Matija Nastasic face a race against time to be fit for the Prems opening weekendthe pair a legacy of the demands of the Barclays Asia Trophy, a preseason romp that saw Manchester City, Sunderland and Tottenham compete alongside South China Athletic Association. Several other countries enjoyed their highest-ever audiences for an individual match. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th March - 79,000 13th April - 75,000 Some weeks missing A record 1.3 billion minutes of NBC Sports Premier League coverage was also consumed on the NBC Sports YouTube channel. "That said, we are obviously happiest when we can match strong revenue with good viewing figures. "Number of Tv Viewers of The English Premier League in The United States from 2018/19 to 2020/21 (in 1,000s). We commonly define stats by in the Premier League era as though it is a world in and of itself, when really its just 28 years since a brand name change. Sky also saw their coverage of Norwich City v Derby County get 311,000 480,000. Analysis and opinion from our chief football writer. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. While conditions were dire, the EPL managers were under pressure to feed the furore that surrounds their teams in Asia and to deliver to the public the star names the people crave. It was their primary subscription driver for many years, after all. The Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season. It is early in the season and its not possible to tell whether numbers will sustain, increase or drop off, but early indications are that normal figures are being largely sustained. A record 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and During the 2020/21 season, the Premier League China has the most Premier League followers of any country at more than 300m, followed by India with 147m. Football TV without crowds is it any good? in relation to Alexis Sanchez and Mesut Ozil. This story originally appeared on VICE Sports UK. Were revenues to take a hit in the next set of negotiations for rights packages, it would likely affect the amount of money clubs receive in payment for taking part in the competition. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Show sources information Follow @Eddydove on Twitter to continue the dialogue. Compare Standard and Premium Digital here. ZZ leaves Charlton in search of Premier start [Online]. or Something went wrong, please try again later. In many ways, the behaviour of Super League owners reflects China's approach to business more broadly. This matched 2019 as themost-watched final fixture round everwith a TAD of 2.2 million viewers across all platforms. Some of the viewing figures for the lower-tier Premier League games were quite low. While figures for UEFA had improved for the group stages from the 2018/19 season to the 2019/20 campaign, the latest figures have seen this year's competition drop below both of the last two years' results - significantly so on last year's results. It could feasibly come down to a decline in broadcasting revenues as precipitated by a stagnation in viewing figures, which combined with China's monumental spending could see the Premier League and co. flounder, or find themselves financially submerged. The average audience per game for the English Football League (EFL) is currently up ten per cent YoY. You can change your cookie settings at any time but parts of our site will not function correctly without them. There has been much talk of the broadcasting bubble finally These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. Initially, it is a case of timing, and secondly, it is the intrinsic value of the product. Its still there and is still watching in admittedly relatively small numbers most of the time on Sky and especially on BT Sport. These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. Gary Lineker, Alan Shearer and Micah Richards discuss the art of punditry and rank the best analysts, Three single Kiwi women are in search of the man of their dreams in FBoy Island NZ. While there has been a parochial tendency to write off ambitious foreign football competitions in recent times, the Chinese Super League is different. To use individual functions (e.g., mark statistics as favourites, set For the governing Communist Party, it represents a potential propaganda device as well as a prospective economic stimulus, hence the massive investment in their national footballing infrastructure. China a cash cow for Red Devils This means that we may include adverts from us and third parties based on our knowledge of you. Washington DC scored the highest average season-long local TV ratings on NBC, USA Network and NBCSN. Saturdays Manchester City-Arsenal game averaged a TAD of 476,000 viewers. The level of emotion now seems incredible to behold. While QPR will certainly have suffered financially from dropping out of the Premier League due to a dip in television money, their major fiscal hit may come from missing out on forging a connection with the Malaysian fans that owner Tony Fernandes had been focusing on. Or by navigating to the user icon in the top right. Pub figures are currently marginal for obvious reasons. In terms of transfers, wages and so on, the Premier League and its European associates are already suffering from little short of hyperinflation. Statista. To seal his transfer from Boca Juniors, Shanghai Shenhua paid Tevez's hometown club a reported transfer fee of 71.6m. So successful has this been that the 28 Premier League years are referred to as a hermetically sealed, separate entity to footballs other 120 years. May 29, 2021. Then it is split between clubs dependent on how large the market they represent is, how many clubs there are from said market, the final position of each club in the previous season's domestic league, and the performance of each club in the Champions League. Some of the viewing figures for the lower-tier Premier League games were quite low. You may change or cancel your subscription or trial at any time online. BT Sports coverage of Everton v Brighton got 669,000 842,000 and Chelsea v Crystal Palace 577,000 to 921,000. Learn more about how Statista can support your business. Show publisher information Rather, they are benefitting from enormous injections of private capital, often at the behest of some of China's richest men and the lucrative corporations they command. No-one really seems to be able to accurately measure it. But equally, few seem to have jumped off the football ship as it runs aground on the rocks of covid-19. We use your sign-up to provide content in the ways you've consented to and improve our understanding of you. WebC Until 2005, the attendance figures in NPB were estimated by the home teams. Again, not untypical of their audiences for such games. Charlton: China's World Cup misery saddens me Financial details of the new deal have not been disclosed. We want as many people as possible to see Premier Leagues matches. Very decent again, by their norms. If you do doubt this, just watch a clip from any old game. These are stunning numbers, amounts which would make eyes water at even the wealthiest of European clubs. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. But crowdless is all there is on offer, so we watch it regardless. Asia accounted for more than 40 percent of the league's global audience with nearly one million fans tuning in, Masters said. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, Given negotiations for the next rights packages will begin soon, this is all good news for the Premier Leagues bargaining position, as it can point to its product as being as popular as ever, so please give us loads of money so that every club can buy loads of Joelintons because thats what we all want to make us happy. Many will have watched up to four football games, checked into Sky Sports News too, maybe spent some time viewing the Vitality Blast Finals day at Edgbaston, the Indian Premier League, the PGA Tour, the LPGA Tour. BEIJING: Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again from next season in a move welcomed by the league's commercial director on Tuesday. However, this did not prevent the US media giant renewing its broadcast partnership deal with the league by signing a six-year agreement worth around US$2.7 billion. Spurs, for example, earned 11.5million from television money during the 2019/20 season, following their round of 16 exit. It is understood the reasons for the termination were financial rather than political. Manchester Citys dramatic comeback victory over Aston Villa to secure the title posted a TAD of 955,000 viewers on the NBC commercial network and Peacock, marking themost-watched match from the final round of Premier League fixtures on record. China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related Why wouldnt they be? Hence why the likes of Sunderland and Spurs are traipsing all the way to faraway lands to play in anonymous tournaments on pitches that have taken their toll on key players. Ultimately, they have usually had to scale back their ambitions. UEFA has seen global live viewing figures for the group stages of the Champions League drop, with numbers lower than both of the last two seasons. Though the Super League has seen broadcasting revenues and the value of its television deals grow considerably in recent years, there can be little thought of clubs turning a profit when acquisitions are, in the case of Carlos Tevez, on wages of anything up to 615,000 a week. A kids five-a-side football match between two under 9s teams attracted Premier League viewing figures after being watched by over half a MILLION people. In the UK, SportsPro understands that pay-TV network Sky Sports has no plans to release its viewing figures for the 2021/22 Premier League season. The Liverpool versus Chelsea fixture on 28th August, shown on NBC and Peacock, delivered a TAD of more than 1.4 million viewers to rank as themost-watched live Premier League match in US history. organisation These enterprises realise the value of the EPL teams as vehicles to promote their specific brand to a wildly receptive Asian audience. Year-on-year comparisons are shot through with caveats though, so hard conclusions are not easy to make. For the time being, this unique and lucrative relationship shows no sign of halting. In the context of purloining players and absconding with major transfer targets, the Chinese Super League is a considerable nuisance, but in the context of the global footballing economy, it is a menace which European clubs cannot afford to dismiss or ignore. There is much at stake here for the powers that be in China and, as with so much else in the country, football is inherently tied up with, and subject to, the guiding hand of the state. Premier League UEFA Champions League Exclusive: Champions League viewing figures revealed and impact on Arsenal, Chelsea and Spurs Exclusive: The Sky Sports deal with the Womens Super League (WSL) also saw a 174 per cent increase in pay-TV viewing compared to last season. This season was the most-watched opening weekend since 2015, posting a TAD average of 640,000 viewers (across five Saturday to Sunday match windows). Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be The latest rumours and stories from around the world of football. Extensive Factual Reporting for Television and New Media, Subscribe to our newsletter to access this content. For the 2010-11 Premier League season, the UK had an in-home audience of 629 millionthis compares with a combined 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Middle East. Fantasy Premier League, Official Fantasy Football Game of The Premie President Xi Jinping has sanctioned massive state spending at a grassroots level, while the Chinese Super League represents an attempt to furnish the country with a domestic division worthy of its name. Before Europes other leagues had even begun to think about expanding their exposure to markets beyond the local, ITV and BBC were already selling the English game and broadcasting British football in Asia. One only needs to look to the Teixeira deal to see how transfer costs are being forced ever upwards, while the power of agents, already an endemic problem in European football, will only increase as more cash changes hands. This out-performed Saturdays show, which claimed 2.6m to 3.1m 24.5% of the available audience. During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. According to Lee, over 16 percent of the Citizens fans come from Chinaover five times more than from Britain. China is the world's biggest Premier League fan, Charlie Rose stripped of Walter Cronkite award, NAB 2017: Valossa collaborates with Yle on AI-based broadcast metadata. Related readings: Chinese clubs appear to be manipulating market conditions in a concerted attempt to damage their international competitors, all the while using their vast resources to further the agenda of China itself. Opinions are divided but mostly settle around the well, its better than nothing stance. Wow, 14 million people watched two Premier League games!!! 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If you are an admin, please authenticate by logging in again. However, there are examples - such as DAZN in Japan and Turner in the USA - of companies prematurely ending deals in the last year, and so the European governing body must tread a fine line. Ayre was formerly with Total Sports Asiaa self-proclaimed global leader in sports content and branding solutionsand brings extensive knowledge of the Asian market to the dusty hallways of Anfield.

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