digital marketing specialist portfolio

This extended section includes more details on how Harmon got started in social media marketing and why shes good at her job. Want to skip ahead? Collections Curate your content privately or share it. The next step is to showcase your best marketing samples on your website. You do not need to include every single project that youve worked on. Share your test site link with a mentor, a peer, and several people working in the marketing industry. Why not have a little fun with your marketing portfolio? As a young professional, Emma does a good job of highlighting a mix of real-world and mock projects in a visual, scroll-friendly format. He is also proficient in web design and SEO. Prospective clients or recruiters will be more inclined to hire you if they see what you can do. I have two years of experience in executing marketing campaigns and managing social media channels. A marketing portfolio is a website or web page that showcases your best work for potential employers or clients. Once youve incorporated feedback and done a final proofread, its publish time! Your portfolio is a way to showcase your skills, abilities, and experience to potential employers and clients. How to create your digital marketing portfolio. One tool in your toolbox is a marketing portfolio. What should be included in your digital marketing portfolio? It has a number of, templates created for marketing or CV portfolios, . The next step is to add your content to your website. Like all portfolios, there are a few different key elements that you want to have represented in your portfolio to ensure it gives you the best impact on your efforts. Sometimes people in more strategy-driven roles, like a Digital Marketer, are more challenged with what they can put in a portfolio because their work is thinking based, says Saraco. She has done a great range of work when it comes to social media. If you prefer to keep your personal profiles private, consider starting a passion project (like an Instagram or blog dedicated to houseplants or cooking) and featuring it on your portfolio. What is a marketing portfolio and why do you need one? Tracking Find out where and when your content is published. You can see the results of her efforts: her marketing portfolio has nearly 500 appreciations and more than 10,000 project views. Browse templates by searching for portfolios or marketing portfolios to find a design that compels you. Incorporate feedback and iterate on your website until you have resolved as much of the feedback as you can. By giving samples and case studies, you can prove to viewers exactly what you can accomplish. How we present ourselves, how we present our business, and how we communicate and share information all factor into the impression we give to the world. What were the highlights? Influencer marketing. Digital Marketing Portfolio Example Sarah Olivia Marketing is a mother-daughter owned digital marketing agency. What to Include in Your Digital Marketing Cover Letter? Before you start writing and building your work samples, take a moment to outline your site map, including your page titles. Place your contact details in strategic positions on your site so that visitors wont have to search around for your email or phone number. Hive Creative Group uses imagery that ties directly into their name to create a great sense of personality on their portfolio site. Thats because digital marketing often involves teamwork, strategic thinking, and planning that cant always be captured in a writing sample or image. Become a sponsor and contribute to diversity and accessibility in tech. And of course, it never hurts to have Emma Stone at the top of your portfolio page! Finally, highlight any notable metrics, such as engagement rates, conversions, or ROI, that demonstrate the success of your projects. Well take a look at what you should include in your portfolio and some digital marketing portfolio examples. Focus first on personal projects and social media profiles, which can be a way to showcase your digital marketing skills and sensibilities. Before you publish your site, solicit user testing from a handful of people invested in your success. Since digital marketing is an in-demand skill, there are plenty of job opportunities out there. You can send specific questions or ask one person to proofread in detail. Heres what well cover: If you want to get straight to the how-to part, use the clickable menu to skip to section five. Whether you want to build a freelance digital marketing career or work for the company of your dreams, we have the answers for you. Ask for specific feedback; Looks great! wont help you make it better. They also use it to show growth throughout their career and showcase the most successful advertisements and marketing campaigns they have worked on. All digital marketing portfolios should include three basic components: An About section, work samples, and contact information. Dont forget to ask them to review the site from a mobile device as well as desktop. You've heard the saying that the hardest part is getting started. Portfolios are a visual representation of those abilities. Your marketing portfolio is just one step towards a successful career in the field. Add the link to your profiles and email signature for increased exposure. First up: What is a marketing portfolio and why do you need one? The use of yellows and whites is also great for making the content pop. We back our programs with a job guarantee: Follow our career advice, and youll land a job within 6 months of graduation, or youll get your money back. Below are some online portfolio examples that might inspire you. Career accomplishments. Whether youre already a digital marketing expert or are looking for a job in digital marketing, make sure your digital marketing portfolio is up to date. What should be included in your digital marketing portfolio? Highlights: A separate Works section with cases in different niches. These digital marketing specialties are essential to a company's overall marketing strategy, so choose a specialty that you find interesting and engaging. Well show you how to create powerful work samples for your portfolio in our step-by-step guide in section five. Also, consider including a high-quality photo of yourself to help website visitors make a connection with you. That makes hiring you a more compelling decision for others. The best marketing portfolios share analytics alongside visuals. You can also group them by skillset or project type. For example, if you created a social media campaign for a friends business or designed an email marketing campaign for a local non-profit, theres no harm in including this in your portfolio. If youre interested in pursuing a career in digital marketing, why not. Lets now have a look at some great examples of marketing portfolios: This is a great portfolio that highlights digital marketing and freelancing skills. Make sure that the images can be enlarged enough for the user to read the content. The case studies are also presented in an engaging way, with clear visuals and content that is easy to understand. Even if youre a strong interviewee, you may never get the chance to make your case to a hiring manager: only. Can I still build a portfolio?. You guessed itanyone whos working in, or aspiring to work in, digital marketing. A digital marketing portfolio is a collection of your best work. Following any of these paths will give you a solid foundation in digital marketing basics, and then help you to specialize in one of four areas: search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, or digital marketing. 1. Squarespace is an example of a portfolio website, but there are others, including Wix and Weebly that can help you build a portfolio that youre proud of. By looking at your professional online marketing portfolio, a potential employer will be able to envision the kinds of projects they can expect from you. Creating an online communications portfolio that is impactful and useful during your job search takes a lot of effort. Dont forget to ask them to review the site from a mobile device as well as desktop. Case studies also help you give exact numbers and metrics on how you had an impact on other businesses while you were working to create digital marketing programs and pieces for them. Did you develop the strategic plan? However, only link to accounts that are public and have content appropriate for a professional context. You expect this of a visual marketer, of course, but its an approach that others can emulate. You can then start sharing it with potential employers, clients, or anyone else who might be interested in seeing your work. Looking for inspiration on keeping things clear and simple? The homepage photo is simple and eye-catching. When it comes to graphics design, Emma Janes portfolio is one of the best that weve seen. Dayana Mayfield is a copywriter working in the SaaS (software-as-a-service) industry. Remember to understand your audience and tell a story. Newsletter Dear John Doe, As a creative and passionate Marketer, I can bring knowledge, experience, and drive to the Digital Marketer Specialist position at XYZ Company. Its better to work hard at three excellent project showcases than it is to have 10 project examples supported by a weak or no narrative. Elizabeth Harmon is a freelance social media marketer who offers strategy, consulting, and training. Feeney Marketing uses the portfolio to showcase the talents of each individual team member and allows viewers to get to know more about each person in the team. Uniquely, her portfolio is all told in the words of client testimonials, which speak volumes when it comes to showcasing your value. What if we told you that one simple With great power comes great Got to admit, Uncle Ben was right. She brings the case studies to life with clear, concise descriptions of her role. Its important to have a clear, easily-findable section which provides your contact details. You can also look for volunteer projects at a local nonprofit or association, or create a hypothetical marketing campaign. A guide to the most rewarding and sought-after digital marketing jobs, hand-picked curation of some of the best marketing portfolio examples from around the web, digital marketing certification program or course. If you do this, just be clear about the nature of the projects you include; youll need to explicitly state that its a hypothetical project and that you werent hired by the company to complete it. Michael Antolak is a creative marketer who offers design and branding services. Victoria Nikolaeva is a digital marketing manager in the video game industry. Your portfolio could determine whether you get a callback for an interview. He holds a degree in microbiology from the University of Abuja. Testimonials, like reviews, are a great way to show that your past clients and employers approved of what you accomplished for them. To make things easier for them, you can create a separate page on your website thats dedicated to showcasing your marketing samples. Once your marketing portfolio is ready to go, make it easy to find by adding a link in your resume, on your LinkedIn page, and your social media accounts. They work with small craft brands. It shows that you can work on a team, says Saraco. The solution, says Saraco, is to show a tangible product. How Do I Start Making a Digital Marketing Portfolio? BrainStations digital marketing career guide can help start a career in marketing, including content creation, social media marketing, email marketing, and more. To succeed, consider taking a digital marketing program that provides a strong foundation in digital marketing skills and techniques. The pages that are going to draw in the most people are your homepage, which everyone will first land on, and the about page where they can learn more about who you are as an individual. First, on your homepage or on an About page, introduce yourself and your background. Our graduates are highly skilled, motivated, and prepared for impactful careers in tech. Once you have a draft that youre ready to share, ask friends and mentors for feedback. This will give potential clients a better idea of the type of work you do and the results you can achieve. The road to becoming a digital marketer has many different steps along the way, one of which is creating a way to showcase your talents and demonstrate your abilities to new customers and potential clients. This can be in the form of blog posts, articles, infographics, or any other content that you've created. Provide different types of contact information, like email, phone number, or even social media messaging platforms, so that potential clients and employers know how to talk to you quickly. For example: The social media campaign resulted in 150% more impressions than the previous month and 75 clicks through to the website. Shes clear about her target industries and her value proposition. You can send specific questions or ask one person to proofread in detail. If you want to become a digital marketer, you should start by learning digital marketing fundamentals and social media skills. For your intro section, you have one shot to draw the reader in with clear, compelling copy and a power statement that depicts your skills and accomplishments. So that potential clients can quickly find the information theyre looking for. Your phone number and city are optionalbut dont list your home address. Take part in one of our FREE live online digital marketing events with industry experts, and check out digital marketing student Adelinas portfolio project. After all, thats what you want people to do! Mandy holds a bachelors degree in English and International Affairs and is a certified user experience designer. Michaels site makes an impression right away with standout design, typography, and photography. As such, it should include your best work and results to show off what you can do for potential employers or clients. . You can showcase your own content, whether thats an email newsletter that you write biweekly, or a strong Twitter presence or Instagram presence. Now you know how to create a digital marketing portfolio, lets finish off with some tips and best practices. What to look for: good use of white space, logos of clients for a clean visual statement, and a unique use of videos to showcase her projects. He empowers online entrepreneurs and business owners to 10x their business and become financially independent. Also take note of Mikes concise descriptions of each of his campaigns and links to comprehensive strategy plans in some cases. Creating a strong digital marketing portfolio will give you a big advantage as you search for your first job in marketing, gear up for a career shift, or start a freelance career. Learn a new digital skill by taking one of our certificate courses in-person or online. Next, outline your site map and write the content, page by page. Key achievements for case studies in bullet points, Case studies include metrics for client community and website reach, s bright and approachable marketing portfolio, Use of visual icons for qualifications, industries, and services, showcases the art of leaning into your niche, Active blog with content relevant to her expertise, Strong testimonials sprinkled throughout the site, While Bailey has some impressive brands in her client list, she has some great examples tucked in there of how you can showcase, projects. Check out Twines archive of top-quality Digital Marketers here. Hitting the Publish button is a scary moment for any first-time marketing portfolio creator, but its a moment to celebrate. This portfolio is a good example of finding a narrow niche and really owning it. Optional elements that you may want to include depending on your goals are a resume, services page, testimonials, and a blog. Emma Janes portfolio shows how well a social media portfolio like Behance can work. By using BrainStation, you agree to our privacy policy. For web content or campaigns that are live, you can link out to the campaign; just keep in mind that digital marketing content is updated often, so youll need to do a regular check for broken links. By using each of these four points to frame your case studies, youll tell a story of your specific role and actions you took to address the challenge, as well as measurable results that will speak to your knowledge of strategy and analytics. Most portfolio websites have a simple site structure with just three to five pages. Its easy to guess what kind of work a Writer, Designer, or Web Developer might showcase in their portfolio. Your About section should provide a snapshot of who you are and the value you bring, including an overview of your professional background and credentials. Social media marketing. Did it help generate leads for the company? Keeping an up-to-date marketing portfolio shows that youre dedicated and engaged, and could lead to new connections or even job offers. Do you have an interesting hobby or pet? All digital marketing portfolios should include three basic components: An "About" section, work samples, and contact information. There are currently a wide range of free or relatively cost-effective portfolio websites that offer ready-made or customizable templates to create an online portfolio. You should also have a section for work samples with at least three of your best case studies. If you take a digital marketing course, capstone projects can form the basis of your portfolio. To make the most of your time and energy, do it right. After all, word of mouth is the best promoter and we as people like to know that others have had positive experiences with someone. Behance works best with visual projects and is very easy to create, but with much less customization. 6. The timeline-style resume gives the page a very unique and professional look. If you do have digital marketing work experience, you might be wondering if its okay to feature client work and projects in your digital marketing portfolio. What should you include in your own digital marketing portfolio? How 6Connex Doubled Their Traffic And Increased Their CTR By 25% In Just One Year. 7 Digital Marketing Resume Examples for 2023. However, its also a good idea to check out examples so you can see what youre aiming for and come up with your own ideas. Proudly based in Dubai, UAE, and working with clients from around the world. Here are two examples of marketing portfolios to give you some inspiration. Required fields are marked *. With mobile accounting for. The custom avatar on the about page and the icons for education and qualifications are innovative and fun to look at. give a balance of high-quality images with storytelling about her role and the impact. Include a brief overview of the project goals, target audience, and strategies used to achieve the desired results. Testimonials can help an outsider gain trust in you and your abilities without even having hired you yet. It doesnt need to be taken by a professional, but it should have good lighting and not be blurry or pixelated. While some marketers have the skills to develop a custom website, most starting out will look for a hosting platform with design templates to get started. But when it comes to a marketing portfolio, the content might be less obvious. Keep it nice and organized, create a nice user experience and show off your personality, says Saraco. Digital Marketing Interview Questions: Digital Marketing Questions, Digital Marketing Interview Questions: Technical Skills, Digital Marketing Interview Questions: Personal, Digital Marketing Interview Questions: Leadership and Communication, Digital Marketing Interview Questions: Behavioral, Digital Marketing Interview Questions From Top Companies (Amazon, Google, Facebook, Microsoft). Her case studies give a balance of high-quality images with storytelling about her role and the impact. Our career-change programs are designed to take you from beginner to pro in your tech careerwith personalized support every step of the way. I've worked in the marketing industry for years with a variety of well-reputable local and international businesses. 1. Social media marketing, campaign management and graphic design skills have landed him leading marketing roles for many different brands. Garretts marketing portfolio site pairs black-and-white with crisp photography for a simple but effective look. By clicking Submit, you accept our Terms. While you can also send a resume separately, including one on your portfolio site is a great way to let potential clients and employers know how you have spent your time and the trajectory of your career path. The text descriptions accompanying each project are short and to the point. Marketing Portfolio Examples (PDF) You Should Really Look At Get a self-updating portfolio page. If you take a, . Cover letters, resumes, and networking are an important part of the job application process. In some cases, it may be perfectly fine to showcase your work for a client on your portfolio. To start a digital marketing portfolio, first, identify your top digital marketing projects that demonstrate your skills and achievements. . What Skills Should You Put on a Digital Marketing Resume? The downloadable PDF portfolio contains different project samples arranged in an organized manner that makes them easy to view. You can attend our bootcamps full-time or part-time. Here's what you should include in your portfolio: "About Me" page. The 5 Ps of digital marketing are Product, Price, Promotion, Place, and People. This will make it easier for clients to find the information they need and contact you. The brands that Olivia and Sarah work with are listed. Collections Curate your content privately or share it. For more career advice, we can recommend the following guides: Get a hands-on introduction to digital marketing with a free, self-paced short course comprised of five short tutorials. How to create a marketing portfolio: A step-by-step guide, Tips and best practices for an effective marketing portfolio. Be sure to proofread everything before you publish it. Employers or clients also like to get a preview of your personality here. That makes hiring you a more compelling decision for others. Its also a place where you can show your growth and explain the path your career has taken to future employers. Another cool tip is to create a contact form on your website that visitors can use to send you their own information and requests. All the images shown on her portfolio are also high quality and really showcase her talent. To being with, lets take a look at some of the reasons why you need to create a marketing portfolio even if you dont have work experience and how to create one that will help you stand out in the job market. Start your career in tech today. You can connect with him over at hansoncheng.me. Portfolio of a world-class Digital Marketing and Social Media Online Specialist with a knack to Think outside the Box. Couldnt submit! His portfolio is a very simple design with black text on a white background, with large photos to highlight his visual content creation skills. Take part in one of our FREE live online digital marketing events with industry experts, and check out digital marketing student Adelinas portfolio project. Analytics Learn how your content performs on social media. There is also a custom wordmark, which helps him assert his individuality. Looking to join our team? A Digital Marketing Specialist Cover Letter. Fight the urge to wait until your portfolio is perfect to publish. The answer to this question depends on a few factors. You get a sense for Garretts customer service and work ethic through the humble way he talks about himself and how he showcases his clients missions. While you can design a website from scratch if you have the expertise, most new professionals will opt to use a CMS platform like Wix, Squarespace, or WordPress. Create a PDF portfolio One of the popular social media portfolio-building methods is showcasing projects in a PDF file. If you do this, just be clear about the nature of the projects you include; youll need to explicitly state that its a hypothetical project and that you werent hired by the company to complete it. It can also be a helpful tool for networking and building relationships within the industry. For best results, be concise, choose active verbs, and avoid adverbs and hyperbole. Do you need to purchase a custom domain name? How to Create an Outline for a Digital Marketing Resume. Use cases Writers Putting together a successful portfolio requires you to understand how to create one using other marketing portfolio examples as guidance. However, there are also cases where its not appropriate to showcase client work on your portfolio. Our career-change programs are designed to take you from beginner to pro in your tech careerwith personalized support every step of the way. A marketing portfolio is a valuable asset for any marketing expert looking to highlight their achievements and skills. This month, were offering 50 partial scholarships for career changers worth up to $1,385 off our career-change programs To secure a spot, book your application call today! Dont be intimidatedyou dont need to be a coder to create a high-quality portfolio website. This is where you create your own project (perhaps using a real brand or service) in order to show your process and how youd use your digital marketing know-how if you were to work with this brand. The message is driven home. If you want to learn how to make a digital marketing portfolio that will land you your dream job, then read on. Simply put, any marketing campaign that involves a digital form of communication is digital marketing. Be sure to buy the right domain name so that it will be easy for anyone searching your name to find your site. Nikolaevas portfolio is proof that a portfolio doesnt need to be too fancy or loaded with information to make a good impression. While it should be polished and free of errors, it will be a living document that you continue to update and improve over time. Author: Stephen Greet, Co-founder. Mandy Bray is a writer, marketer, and content designer with a passion for the written word and effective design.

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